Hitachi global website.
Hitachi - Johnson Controls Air Conditioning
Project strategy, UX research, web design (IA, IxD, UX/UI design, prototyping, animation), coding, content strategy design production, digital TOV, copywriting
Creative director, UX/UI designer, interaction designer, project director, project manager, coders, copywriter
We’ve been working closely with Hitachi - Johnson Controls Air Conditioning on a major rebrand and digital transformation project. As part of that, they asked us to design and roll out their new global website.
When we say website, we really mean websites. Lots of them. Because what we delivered was a complete toolkit for countries to adapt, publish and manage their own unique but on-brand Hitachi Cooling & Heating site.
Introducing Hitachi Cooling & Heating.
CMS driven, CRM optimised.
02.The global rollout.
Three. Two. One. Lift off.
CMS and code guides.
For the CMS we wrote a detailed but down-to-earth guide to make the system accessible for everyone, whatever their technical ability.
On the other hand, if a country needs to customise or augment any functionality, we also provided complete technical documentation for their developers.
Support & maintenance.
Monitoring and user testing.
Post launch, continual monitoring of five key sites helps identify any other issues. Using analytics, heatmaps and session recording we collect and analyse user behaviour and site performance data. Because the sites all run on a common engine, we can push out global updates and maintain an ongoing programme of improvements.
Next projectIOTA Foundation.