Conceptualization, Digital Strategy, Product Design, UX, Art Direction, Visual Design
The client is a leading company in the retail business, besides being regarded as a reference in the fields of fashion and lifestyle in India. The corporate goal was to raise online presence and, despite the fact that the request was for the creation of an e-commerce, they made it clear that our proposal could include everything we thought could help achieve the goal. Our biggest incentive as a team from the beginning was the complete freedom we were offered to present our proposal. We were able to make proposals regarding strategy, content, etc.