UX, Art direction, Visual design, Interaction design & Frontend development
“Futurism is sometimes called a 'science' bent on anticipating what will come, retrofuturism is the remembering of that anticipation.“
Elizabeth Guffey and Kate C Lemay, “Retrofuturism and Steampunk,“
The website UX approach revolves around a very specific user; front-end and back-end developers. The visual concept and the development of interactions has a twofold objective: on the one hand fostering the technological approach through the recreation of a retro-futuristic world inspired by pop culture icons like Blade Runner, Daft Punk, Tron, Atari, Mr. Robot; on the other hand, making browsing and interaction easier for the user through a simple and accessible structure and usability, providing a positive and satisfactory navigation experience.